The development of mobile phones is getting higher, if the first mobile phone brands dirajai by about Nokia, Sony Erricson, Samsung, and Motorola, can now be spelled out only 3 who rule the mobile world in which all three engaged in the field of smartphones, namely: RIM, Apple, and Google.

Smartphones are no longer current foreign goods, can be evidenced by the spread of blackberry trends in Indonesia. And for a global, more and more people are switching to Apple or Google-based mobile phone.

RIM, Apple, and Google in addition to providing a conducive development environment for programmers, also offers great prospects for the programmer mobile phone for business. But for Apple with the iPhone and Google with its Android and RIM Blackberry, they provide the application market for their mobile phone users download the application.

What is special about this market application programmer can install the application they have made in the application market. Not infrequently the programs that exist in the application market is paid applications. These applications are typically paid to adopt micro payment, ie applications sold for under $ 12. It seems small indeed compared to desktop applications that typically ranges between a minimum of 100-dollars, but it can not be underestimated.

An example is iFart application of the iPhone, this application is very-very simple, this application provides a feature to the iPhone for users to give voice “sorry” fart from their mobile phone. iFart I think it was selling for $ 0.99. Since the initial issue, iFart already generated $ 40,000 in 2 days and now has become one of the top application on the iPhone. Figures are quite amazing is not it? In fact, if viewed from its function, can be very simple and the price is only one dollar.

What are the key to success iFart application? I personally think is creativity, the iPhone App Store, and micro payment. 1 dollar is a small price to many people, making it easier to buy it. Combined with the iPhone users are quite large and features an interesting application, 1 dollar if Terliht will become very large if many who bought the application.

This certainly will make mobile application developers interested to join this micro payment business on the field. Unfortunately in Indonesia, there is currently no full support for the implementation of micro payment business models in the application of existing market. However, there is no harm if we try a global market, with a creativity that qualified it is not possible we can hook the global market.