Many companies regularly book their own media monitoring service in various agencies. Why? They would like to track the effectiveness of marketing, public sentiment and eventually monitor the reliability of the information published. Nowadays more and more people and companies use this method on the web as well. There are several ways to do that, for example you can get time tracking software or other kind of software for that purpose.

First of all, we should define what to track and with the help of what. The latter is easiest. The largest amount of information on the Internet is stored in search engines databases, so the most reasonable and simplest method is to monitor it over their content. Certainly, we should mention Google here, as the largest search engine all over the world. It is more useful to look through such sections, instead of usual search engine index:

- Google Blog Search (use for instance “Sort by date”)

- News by Google (in English or your native language). Here you may find the main material gathered from main news and other sources.

That’s all! These four sources are enough abound. You may also use some alternative search engines as Yahoo! Bing or your local ones with the assistance of internet monitoring software. Now let’s think about what to monitor. You should look through the links which are used in news as sources. Then you can use just the name of the site as a keyword in Google bar and get your set of news every day.